Performance Marketing Services

30,000.00

2.1. Initial Consultation Report:

  • Summary of business goals, target audience insights, and proposed advertising strategy.

2.2. Campaign Plan:

  • Detailed campaign plan outlining ad types, budget allocation, and KPIs.

2.3. Ad Creatives:

  • High-quality ad creatives, including images, videos, and carousel ads, compliant with Meta’s guidelines.

2.4. Audience Segmentation Report:

  • Comprehensive report on defined custom audience segments and targeting strategies.

2.5. Weekly and Monthly Performance Reports:

  • Detailed reports on key performance metrics, analysis, and recommendations.

2.6. Optimization Summary:

  • Regular updates on campaign optimizations and adjustments made to improve performance.
Category:

Description

1.1. Campaign Strategy and Planning:

  • Conduct initial consultation to understand the Client’s business goals and target audience.
  • Develop a comprehensive advertising strategy tailored to the Client’s objectives.
  • Create a campaign plan outlining ad types, budget allocation, and key performance indicators (KPIs).

1.2. Ad Creation and Design:

  • Design visually compelling and engaging ad creatives, including images, videos, and carousel ads.
  • Craft persuasive ad copy that resonates with the target audience.
  • Ensure all ad creatives adhere to Meta’s advertising guidelines and best practices.

1.3. Audience Targeting and Segmentation:

  • Identify and define custom audience segments based on demographics, interests, and behaviors.
  • Implement advanced targeting techniques, such as lookalike audiences and retargeting campaigns.
  • Continuously refine and optimize audience segments to improve ad performance.

1.4. Campaign Setup and Launch:

  • Set up ad campaigns within the Meta Ads Manager platform.
  • Configure campaign settings, including objectives, placements, and budget.
  • Launch ad campaigns and monitor initial performance to ensure proper functioning.

1.5. Campaign Management and Optimization:

  • Conduct daily monitoring of ad performance metrics (e.g., impressions, clicks, conversions).
  • Implement ongoing optimizations to improve ad relevance, click-through rates, and conversion rates.
  • Adjust bids, budgets, and targeting parameters as needed to maximize ROI.

1.6. Reporting and Analysis:

  • Provide detailed weekly and monthly reports on campaign performance.
  • Analyze key metrics, such as cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and overall conversion rates.
  • Offer actionable insights and recommendations for future campaigns based on data analysis.

1.7. Consultation and Support:

  • Provide ongoing consultation to address any questions or concerns the Client may have.
  • Offer strategic advice to align ad campaigns with evolving business goals.
  • Ensure timely communication and support throughout the duration of the contract.

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