Description
1.1. Campaign Strategy and Planning:
- Conduct initial consultation to understand the Client’s business goals and target audience.
- Develop a comprehensive advertising strategy tailored to the Client’s objectives.
- Create a campaign plan outlining ad types, budget allocation, and key performance indicators (KPIs).
1.2. Ad Creation and Design:
- Design visually compelling and engaging ad creatives, including images, videos, and carousel ads.
- Craft persuasive ad copy that resonates with the target audience.
- Ensure all ad creatives adhere to Meta’s advertising guidelines and best practices.
1.3. Audience Targeting and Segmentation:
- Identify and define custom audience segments based on demographics, interests, and behaviors.
- Implement advanced targeting techniques, such as lookalike audiences and retargeting campaigns.
- Continuously refine and optimize audience segments to improve ad performance.
1.4. Campaign Setup and Launch:
- Set up ad campaigns within the Meta Ads Manager platform.
- Configure campaign settings, including objectives, placements, and budget.
- Launch ad campaigns and monitor initial performance to ensure proper functioning.
1.5. Campaign Management and Optimization:
- Conduct daily monitoring of ad performance metrics (e.g., impressions, clicks, conversions).
- Implement ongoing optimizations to improve ad relevance, click-through rates, and conversion rates.
- Adjust bids, budgets, and targeting parameters as needed to maximize ROI.
1.6. Reporting and Analysis:
- Provide detailed weekly and monthly reports on campaign performance.
- Analyze key metrics, such as cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and overall conversion rates.
- Offer actionable insights and recommendations for future campaigns based on data analysis.
1.7. Consultation and Support:
- Provide ongoing consultation to address any questions or concerns the Client may have.
- Offer strategic advice to align ad campaigns with evolving business goals.
- Ensure timely communication and support throughout the duration of the contract.
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